Alex Balvinsky
Content & Social Media Strategist
Buenos Aires, Argentina
Email: alex.balvinsky@gmail.com
Telegram: @balva_guy
LinkedIn: https://www.linkedin.com/in/balvinsky/
Portfolio: https://balvinsky.com
Summary
Brand Marketing Specialist with 5+ years in fintech, gaming and crypto. I grow communities to thousands of active members organically, provide creative solutions and viral ideas. English, Spanish, Russian.
I know my LLMs. But I am No Meat Proxy.
Experience
Community Lead, Under NDA (Virtual card / crypto credit line)
Jun 2026 - Present
- Rebuilding the socials from the ground up for a virtual card / crypto credit line product
- Crisis communication and managing negative sentiment, working with ORM
- Creative strategy overhaul and advanced storytelling integration
Social Media Manager, Freedx
Dec 2025 - May 2026
- Owned social strategy and content across 8 platforms: scripted and produced short-form video, ran the editorial calendar, and led production end-to-end (multiple 500k+ view TikToks)
- Developed a Reddit strategy (0 to 1,000 in the company’s subreddit, fully organic)
- Tracked performance against KPIs and iterated weekly, hitting full-year organic reach targets within two months (700k reach, X +540%, TikTok +813%)
- Automated content production with AI agents trained on previous organic content and built customizable dashboards and reporting, reducing ticket closure time by 27%
- Set up a Discord community and managed multiple AMAs in RU, EN and ES
- Directed a videographer, designer and editor: wrote briefs, reviewed output, and held the team to a weekly publishing cadence
Oct 2025 - Dec 2025
- Owned cross-platform social strategy and brand voice for 3 brands under one umbrella
- Built brand guidelines, ToV and editorial policy, and a visual system in Figma; created an employee branding kit (Telegram emoji, LinkedIn banners)
- Built a sustainable content calendar and used AI to recycle content while maintaining high engagement and view rates
Sep 2025 - Feb 2026
- Grew Discord and Telegram organically from 0 to 3k in a greenfield CIS market
- Built a Telegram moderation bot and automated funnels; managed a team of contractors (designers, paid traffic)
- Built a moderation system inside Discord with gamification and channel ratings
- Drove hundreds of registrations from target geos on minimal budgets through organic methods
- Developed an engagement strategy for short-form content, reaching 400k+ organic views
- Grew WAU from zero to 300
Lead Social & Community, EMCD Fintech
Sep 2023 - Sep 2025
- Built and led socials across 5 platforms: owned the editorial calendar, ghostwrote in the founder’s voice and grew presence (Telegram 2.5k to 25k, X 650 to 3k, Instagram 1k to 3k, YouTube 0 to 3k, LinkedIn 2 to 3.5k)
- Managed a team of SMM specialists and community managers; ran a content ticketing system handling briefs from 5 product managers on a 1-week production cycle
- Created a community growth system and achieved community-owned moderation through gamification and a team of loyal members monitoring the chat (Telegram and Discord)
- Launched CIS and global YouTube channels from scratch (Global 0 to 700, CIS 100 to 2k subscribers, 100k+ views in 3 months); built monthly performance reports, ran weekly brainstorms and trend reports, and gathered quarterly competitive analysis
- Resolved multiple community crises and kept brand reputation high among members
Jan 2023 - Sep 2023
- Created Tone of Voice and writing policies
- Grew the Manager360 community from 100 to 1k; at Dia-Gram, drove 3,000 new app users, +10% daily online and 100k+ organic views
- My brand and social work supported 3 major league team signings
Community Manager, Apr Marketing Agency
Dec 2021 - Jan 2023
- Moderated multiple Discord gaming communities
- Created a ranking system and gamified the community experience
Education
- B.S. in Philosophy, Higher School of Economics, Moscow, 2022
- Hootsuite Social Marketing, 2026
- Anthropic “Claude 101”, 2026
- Google Digital Marketing & E-Commerce, 2023
- Certified Digital Marketing Associate, Plus 30+ other marketing courses
Languages
- English: Bilingual proficiency, C2
- Spanish: Advanced, C1
- Russian: Native
Skills & tools
Social media strategy, Content strategy, Community management, Community moderation, Moderation policy & guidelines, Community playbooks, Volunteer moderator coordination, Community engagement, Conflict de-escalation, Crisis communication, Brand voice, Community culture building, User feedback collection, Product feedback synthesis, Copywriting, Performance analysis & reporting, Viral marketing, AI agents, Discord, Telegram, Reddit, X / Twitter, LinkedIn, Instagram, YouTube, TikTok, Notion, Figma, Google Analytics, Power BI, Sprout Social, n8n, Claude, ChatGPT